The proposed building is located on the edge of the town and has been developed to meet a clear demand in the area for leisure space. The local townscape is protected and development within the town curtilage of this scale was difficult to achieve. Following feasibility studies, the proposed site was identified as a suitable location and subsequently demonstrated not to adversely effect town centre sustainable growth.
The proposal uses a visual marker on the corner to reflect the traditional corner treatment of historic cinemas. A layered materiality helps break down the building massing to reflect its surrounding and includes a translucent panel to act as a beacon to the surrounding area. The project is currently in planning.